Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Median pay
- $39,320
- Doing it now
- 70,400
- By 2035
- Up 0.2%
- Usually needs
- No formal educational credential
a year
across the country
11,400 openings a year
to get in
What the work involves
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Sell products being promoted and keep records of sales.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Suggest specific product purchases to meet customers' needs.
What to study
The fields of study the Department of Education links to this occupation, most widely taught first.
- General Sales, Merchandising and Related Marketing OperationsSee 88 colleges that teach it
Who it suits
O*NET scores every occupation on six interest dimensions. This one leans hardest on these three.
Leading and persuading
Organised and precise
Creative and expressive
Careers like this one
- Advertising Sales Agents$64,820
- First-Line Supervisors of Retail Sales Workers$48,520
- First-Line Supervisors of Entertainment and Recreation Workers, Except Gambling Services$48,560
- First-Line Supervisors of Non-Retail Sales Workers$87,520
- Real Estate Sales Agents$52,830
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$72,080
Where this comes from: the description and the task list are O*NET, which the Department of Labor maintains. Pay, workforce size, outlook and the education normally needed are the Bureau of Labor Statistics Employment Projections programme, 2025 wages and 2025 to 2035 projections. Half of them earn more than $39,320 a year, which means half earn less, and what you would earn depends on where you work and how long you have been doing it. The fields of study come from the National Center for Education Statistics crosswalk.