Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Median pay
- $133,660
- Doing it now
- 33,200
- By 2035
- Down 3.7%
- Usually needs
- Bachelor's degree
a year
across the country
2,300 openings a year
to get in
What the work involves
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
What to study
The fields of study the Department of Education links to this occupation, most widely taught first.
- Public Relations, Advertising, and Applied CommunicationSee 470 colleges that teach it
- MarketingSee 864 colleges that teach it
Who it suits
O*NET scores every occupation on six interest dimensions. This one leans hardest on these three.
Leading and persuading
Organised and precise
Creative and expressive
Careers like this one
Where this comes from: the description and the task list are O*NET, which the Department of Labor maintains. Pay, workforce size, outlook and the education normally needed are the Bureau of Labor Statistics Employment Projections programme, 2025 wages and 2025 to 2035 projections. Half of them earn more than $133,660 a year, which means half earn less, and what you would earn depends on where you work and how long you have been doing it. The fields of study come from the National Center for Education Statistics crosswalk.