Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Median pay
- $78,760
- Doing it now
- 952,700
- By 2035
- Up 7%
- Usually needs
- Bachelor's degree
a year
across the country
82,000 openings a year
to get in
What the work involves
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
What to study
The fields of study the Department of Education links to this occupation, most widely taught first.
- MarketingSee 864 colleges that teach it
- Specialized Sales, Merchandising and Marketing OperationsSee 93 colleges that teach it
- EconomicsSee 807 colleges that teach it
- Data AnalyticsSee 135 colleges that teach it
Who it suits
O*NET scores every occupation on six interest dimensions. This one leans hardest on these three.
Leading and persuading
Organised and precise
Analytical and curious
Careers like this one
Where this comes from: the description and the task list are O*NET, which the Department of Labor maintains. Pay, workforce size, outlook and the education normally needed are the Bureau of Labor Statistics Employment Projections programme, 2025 wages and 2025 to 2035 projections. Half of them earn more than $78,760 a year, which means half earn less, and what you would earn depends on where you work and how long you have been doing it. The fields of study come from the National Center for Education Statistics crosswalk.