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Art Directors

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

Median pay
$114,850

a year

Doing it now
140,200

across the country

By 2035
Up 4.2%

12,200 openings a year

Usually needs
Bachelor's degree

to get in

What the work involves

  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  • Present final layouts to clients for approval.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.

What to study

The fields of study the Department of Education links to this occupation, most widely taught first.

Who it suits

O*NET scores every occupation on six interest dimensions. This one leans hardest on these three.

  • Creative and expressive

  • Leading and persuading

  • Organised and precise

Answer 24 questions and see whether this is a fit for you

Careers like this one

Where this comes from: the description and the task list are O*NET, which the Department of Labor maintains. Pay, workforce size, outlook and the education normally needed are the Bureau of Labor Statistics Employment Projections programme, 2025 wages and 2025 to 2035 projections. Half of them earn more than $114,850 a year, which means half earn less, and what you would earn depends on where you work and how long you have been doing it. The fields of study come from the National Center for Education Statistics crosswalk.